Frequently Asked Questions

This work is most useful when your product is strong, but the value isn’t landing clearly in the market. If growth has slowed, sales conversations are taking longer than they should, or marketing feels busy without creating momentum, it’s usually the right moment to step back and decide the story before doing more.
Most do. The Sprint is how we decide what the product actually does, why it matters, and how to communicate it so it holds up in the market. If that work has already been done recently and rigorously, we can build from there but in practice, this is where momentum usually starts.
Leadership doesn’t need to be in every meeting, but they do need to be involved in the decisions. This work moves fastest when leaders are willing to engage, make tradeoffs, and stand behind the direction that gets set.
We do both depending on the engagement. Some teams bring us in for senior-level direction and decision-making, others for focused delivery or ongoing product marketing support. The difference is we don't hand over a deck and disappear. We stay accountable for whether the story actually works.
We’re designed to complement internal teams and partners, not replace them. Our role is often to help define the story, set direction, and create alignment so execution is more effective across everyone involved.
It means we don’t hand over a deck and disappear. We stay close through the decisions and the delivery especially in moments where things get messy, priorities shift, or the story needs reinforcement to actually perform in the market.
We build the strategy for optimization once we've clarified the positioning. Then we can own the execution of that strategy in partnership with others. CLS works upstream of channels. When value and positioning aren’t clear, optimizing distribution won’t fix the underlying issue. We help teams define the story first, then support how it’s delivered. There are excellent partners built specifically for channel optimization.

We can help guide channel decisions once the story is clear. The work is most effective when channels are treated as a delivery mechanism for a decided narrative, not as a substitute for it.
In many cases, execution issues are a symptom of unclear positioning or competing stories. Part of our work is pressure-testing that assumption so teams don’t optimize the wrong thing.
It depends on the scope and partnership level. Positioning and Story Sprints typically run 4–8 weeks. Ongoing partnerships may span several months and even years. We’ll recommend a structure that fits the work.
Pricing varies based on scope, timing, and level of involvement. We offer project-based work, retainers, and ad hoc hourly support. We’ll discuss options transparently during the strategy call once we understand the situation.
We work primarily with growing B2B companies often at moments of change, scale, or inflection. The common thread isn’t size or industry, but the need to clarify product value and build a story that can actually perform in the market.
This work is designed for teams who want to make decisions, involve leadership, and build a story that leads to action. It works best when there’s openness to choosing what matters and letting go of what doesn’t. This isn’t for everyone and that’s fine.
We can move as fast as you can make decisions. CLS moves with urgency, but its dependent on alignment. Speed comes from decisiveness.