Ways to work with CLS

start here.

Every engagement starts the same way, with a leadership commitment to direction.

Most companies don't need more positioning options, they need to commit to a direction and have someone in the room that won't let them leave until they do. Before optimizing channels, before scaling campaigns, before rewriting messaging.

We force clarity through decision making.

From there, the partnership expands based on what the moment requires: executive leadership, focused consulting, or ongoing accountability.

what we do.

3 Steps to Aligned Growth

Positioning Sprint → Build the GTM → GTM Rollout

Step 1

Positioning Sprint

All engagements begin here.

The Positioning Sprint is a focused, 4–8 week engagement where product value gets decided.

We work closely with leadership and key stakeholders to define:

What does the product do?
Who is it for?
What makes it distinct?
What are you willing to NOT be?

We use AI to surface patterns across your current messaging, competitive positioning, and market landscape. Human judgment decides what matters.

This is not messaging for a channel. It’s a shared narrative the business can stand behind.

The scope and depth vary based on company maturity, stakeholder complexity, and the current state of the story. Everything else builds from here.

Step 2

Build the Story's GTM

Positioning has to hold up when it hits GTM. We help build out the strategy for bringing the story to market because that's where most frameworks fall apart.

CLS partners with teams to determine how to roll out the story internally and externally, whether that's leading a rebrand or applying the story to a particular product launch.

At this stage, clients decide their partnership level:

Senior-level ownership from positioning through execution.
CLS operates at the executive level to:
- Set strategic direction
- Own positioning through execution
- Drive go-to-market decisions
- Maintain continuity and accountability
Designed for teams who need:
- Senior judgment
- Strategic ownership
- Continuity and accountability
- A partner who stays through to lead the work
Focused leadership during launches, resets, or moments of complexity.
CLS partners on:
- Launches
- Messaging resets
- Go-to-market shifts
- Complex internal alignment moments
Designed for teams who need:
- Senior product marketing expertise
- Strategic reinforcement during critical moments
- Execution support that doesn't require full-time leadership

Step 3

GTM
Rollout

This is where we program-manage the rollout of the GTM (whether for a rebrand or a product launch).

We make sure the story lands, help you pivot when needed, and this is where the partnership becomes a longer-term working model.

The positioning, story, and strategy sprint is complete and we're ready to work together over time.

At this stage, clients choose how they want to engage:

For teams who need experienced on-demand support as questions arise or when scope is still evolving.
For teams who want CLS embedded more closely, owning execution and staying accountable over time.
For teams looking for delivery of a defined initiative, such as a launch, messaging rollout, or positioning update.